HILDUS is a content management platform built from scratch, designed around modern development practices. It exists for one idea: online communities — the virtual spaces where people talk, share knowledge and achievements — should belong to the people who build them.
The Problem
In thirty-five years, the World Wide Web has taught hundreds of thousands of writers and bloggers to gather hundreds of millions of readers on platforms they don't control. Corporations sell the advertising, own the data, set the rules, and keep the profit; communities do the creative work. Algorithms built by corporations decide who sees a post today, and whether anyone will see it at all tomorrow; an account can be suspended without explanation, taking the correspondence, the followers, and the archive with it; the rules change unilaterally, and moving an audience to another platform is nearly impossible — it belongs to the corporation, not to the person who built it. That's a good deal — for the corporations.
What We Do
HILDUS Foundation works out the ideas and builds the shared software for web communities: personal pages, sites, book clubs, forums, and more. This software consists of two connected parts, each handed over to a dedicated project: the part for trade and search goes to Shopnseo, the part for writers, bloggers, and creators of all kinds goes to Qwetru.
Why Shopnseo?
The creative class isn't the only one caught in this trap. Craftspeople, sellers, and owners of small and medium businesses depend on marketplaces the same way: the platform decides who sees the listing, takes a cut and the buyer's data, and leaves no direct relationship with the person who bought from you. A writer and a person who makes things with their own hands are, in this sense, on the same side: both need to find their reader or buyer without handing the rights to what they made over to the platform standing in between.
What Does SEO Have to Do With It?
Like it or not, SEO specialists understand better than anyone what a site needs to be for a reader to actually reach it: fast, with an interface that makes sense, without extra clicks between the visitor and the point, with original content that doesn't repeat a thousand similar pages. HILDUS Foundation builds on exactly this expertise in its own development — it's built into the platform itself, not left as a paid consultation on the side.
The practical takeaway: a platform user doesn't need to hire SEO specialists separately. The work you'd normally pay SEO specialists for, the platform has already done halfway — speed, structure, the technical side. The other half is on you: original content, published on a regular basis.
How Much Does It Cost?
HILDUS Foundation doesn't sell anything directly — it builds the platform and hands the right to sell franchises for it to two directions: Shopnseo for sellers and Qwetru for authors. They're the ones who sell the franchise by region — in Russia, for example, that's shopnseo.ru for Shopnseo and qwetru.ru for Qwetru — and put that money back into developing the platform.
The regional representative sells the end user a subscription for access to the shared database of advertisers and ad placements built into the control panel — this is what lets a person create their own page or site — while independent partner studios come in several kinds.
Hosting studios — alongside hosting companies — buy from the franchise the right to install the platform for anyone who wants it and connect them to the shared database: this is the only type of partner that actually handles hosting.
The rest work inside the control panel, after buying authorized-partner status from the regional representative:
- design studios set up both the page structure and the visual style of the site;
- content studios manage the text and sections for sellers and authors on an ongoing basis;
- ad studios find advertisers and negotiate with the owners of ad placements.
So reading communities is free on every site on the platform. In some cases the site owner may charge a token fee for the right to leave comments — not everyone can fight off trolls and bots, and a token fee is often the best way to do it.
What costs money is using the control panel. It's what you use to create:
- the site's text and sections;
- an online store storefront;
- an ad block to monetize your audience.
The fee for using the control panel goes to the organization that supports that particular regional site. That support covers data center rental, technical support, administration, and other operating costs.
Full Freedom of Action for Creators
HILDUS Foundation provides the software; the audience, the content, and the revenue belong to those who earned them. A creator can export their archive, move their subscription to their own domain, switch platforms or regional representatives — and lose nothing, because the data lives in their own space, not in a closed system you can't leave without losing something. HILDUS Foundation doesn't stand between a community and its revenue: it writes the code and hands it over, while the decisions about how to build your community and what to do with it stay with the people building it.
The People We Do This For
We build software for people who create with their heads: authors publishing books chapter by chapter, bloggers with their own archive, sellers, craftspeople, and small entrepreneurs earning organic traffic instead of renting it, advertising people who find their own clients instead of buying traffic from a marketplace, readers who want to belong to a place rather than feed an algorithm. The platform works for anything — down to a site for the barbershop around the corner, a baker who makes cakes to order, a cobbler who repairs shoes in their own workshop, or a girl who draws pictures to order. The name of the foundation says the same thing — see what HILDUS stands for.